Graphic design is an art form that many people misunderstand. It seems to be thought of in a very general way. There are so many facets of it that it’s understandable why some might not understand it however. In fact, there are traces of graphic design pretty much everywhere all around us. This is one of the most ubiquitous forms of art in our modern times, and one of the most important.
There’s a lot less room for interpretation and vagueness when it comes to graphic design as compared to other art. It isn’t like a traditional surrealist painting where whatever a person happens to feel when they look at it is somehow just as valid as anything else, or where virtually any approach can be taken. Graphic design is all about visual communication. It has to be effective and laser focused. Whatever it’s trying to convey must be immediately clear within the first second or so of a person viewing it.
With all of this in mind, it should be clear with effective graphic design is one of the corner stones of modern marketing. Everything from the way a product’s package looks to its logo is tied directly to graphic design. It’s also used to design the layout of magazines, manuals, print ads, and websites. It serves as the backbone for visuals in commercials and billboards as well. From tiny blurbs on packages used to hype products up to the entire aesthetic feel of them, graphic design is truly all encompassing. Without a proper application of it, the intended feel of a product would be completely lost.
Artists that have mastered it are in high demand. While many people dabble in it to some degree, a true command of effective graphic design work is something of a rare commodity. It’s much more than just the ability to create something that’s pleasing to the eye or colors that work together. It basically forms the entirety of a brand’s identity and how it’s meant to make people feel.
A strong brand identity (where people actually connect to certain products on a personal level and feel compelled to revisit them time and time again) is something that every company hopes to have. Only with smart marketing and a strategic implementation of top notch graphic design do any of them ever get there. Truly, graphic design is all around us and it is far more important to the way the modern world works than many people realize.