There are many different facets of successful logo design. Many people assume that it only has to look a certain way and that’s it. There’s a focus on going for whatever is “cool” and leaving it at that. You can see this in effect with a lot of band logos out there, especially the immensely illegible logos of death metal groups and the like. In fact, if you want an example of exactly how not to approach designing a logo, that particular source is one of the strongest.
Far above “looking cool,” a strong logo design should be legible even in thumbnail form. It has to be identifiable immediately while also remaining unique. The best logos are often fairly simple in their appearance, allowing people’s eyes to recognize their shape in an instant. This is the very essence of the saying “simple but effective.”
Despite this, the process of actually designing a logo is anything but simple. There are a lot of delicate checks and balances that have to be put into place. There are several different bullet points a good logo must hit. Not only does it have to be immediately recognizable, it also has to work in many different sizes and in several colors, and it also has to match the tone of the product its tied to. For example, you wouldn’t want the logo to a store like Toys R Us to be full of hard edges and angles, nor would you want a store like Hot Topic to have a logo offset by a rainbow and fluffy lettering. If the style of a logo can also lend itself to translation and work in different languages, it also doesn’t hurt. There’s so much that goes into all of this, and the end result still has to remain elegant and easy to identify.
It’s truly staggering to think of the brilliance that it takes to create an identifiable logo that can connect with people immediately. The sad thing is that few will ever even consider all of the hard work that goes into achieving that. You shouldn’t let that deter you however. In fact, that might even be what you strive for. If your logo does what it needs to do, it will be immediately effective and resonate with people despite them even realizing why. It may not often be appreciated, but there are many facets to successful logo design, and you’ll be left with a logo that will truly stand for something when they’re all in place.